CNN hit new low viewership totals during prime time Friday night (8-11pm) in both Total Viewers and A25-54 viewers.
Up against NBC’s Olympic Opening Ceremony coverage, CNN averaged just 85,000 A25-54 viewers during Campbell Brown (8p), Larry King (9p) and Anderson Cooper (10p). An average that low has not been seen since May, 23, 2001. And the Total Viewer average of 382,000 was the lowest since Dec. 23, 2005.
And while all the cable news channels saw reduced viewing levels due to the massive audience that flocked to NBC — only CNN saw its audience cut in half from Thursday night in both younger viewers and Total Viewers.
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