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CNN Hopes Morning Viewers Shop Around

“CNN/US President Jonathan Klein is hoping that all the changes coming on the broadcast networks’ morning shows will offer an opportunity for CNN’s American Morning to pick up viewers,” TV Week’s Michele Greppi reports.

Klein touts AM “as the all-news alternative to all the morning shows and, he said, that focus has paid off with an increased share of the morning cable news audience for the first four months of this year.” “Since December, we have increased 8 share points,” Klein said. “It’s a good trend…”

> Also: Read Greppi’s morning show summer story…

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