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CNN: “Meaningful & Sustainable Ratings Growth” Is A Couple Of Years Away

Jon Friedman asks Jon Klein what it will take to make CNN’s ratings climb: “We have to first consistently deliver on one identity. Then we have to market it on the air. It’s going to take a couple of years to show meaningful and sustainable ratings growth.” Hopefully CNN won’t want another identity in a couple of years!

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!