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For CNN: It's "Substance, not Horse Race"
Klein is coming off a successful string of primary debates. His network has the top three debates on cable and Monday's Democratic face-off in South Carolina was the most-watched primary debate ever on cable. "The audience wants the journalists to step out of the way," Klein says. As for the criticism that moderator Wolf Blitzer may have stepped too far out of the way, allowing Monday's debate to veer off into personal attacks, Klein says, "Our questions were substantive, we stuck with that, they [Sens. Clinton & Obama] took it to that other place." And while CNN's debates and primary election coverage have been ratings success stories, the momentum does not always carryover to the next day. The day after the New Hampshire primary CNN lost 37% of its total day/Total Viewer audience (1.03M v. 657K) while FNC lost just 10% (1.28M v. 1.15M). The prime time/Total Viewer losses were even greater: CNN down 68% day-to-day (3.28M v. 1.03M) over FNC's 36% drop (3.02M v. 1.19M). Klein is upbeat about his between-the-events political programming. Email This Post |
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