Controversial = “Bad For Business” At The Nets (But Not For Dan Rather)

“Increasingly, anything that’s controversial is deemed bad for business” at the news networks, new HDNet star Dan Rather says in a Q&A with Neal Justin.

He says CBS never told him not to do a particular story, but: “By words and by deed, they showed that there were stories they wish we hadn’t done and they were reluctant to put them on the air. We had the Abu Ghraib story as a worldwide exclusive, but they never promoted it, they never repeated it and they delayed it three weeks. It’s important to give CBS credit. They did put it on the air.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.