TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Couric: My Biggest Job Is Getting Viewers “To Understand Why They Should Care”

Some quotables from Parade’s cover story on Katie Couric:

> On her CBS gig: “I have a big job to do. The biggest job isn’t telling people what happened. It’s getting them to understand why they should care.”

> On the loss of her husband: “I’m doing great. My kids are thriving. But when I see a father walking down the street with a little girl and holding her hand, my feeling of loss is palpable. I’m so envious. We were ripped off. I was ripped off, and that’s all there is to it… But this is the life we’ve been given, so what can you do?”

> On criticism: “She mentions what Australians call the ‘tall poppy syndrome’ — building up a public figure in order to chop that person down. ‘Maybe it’s my size. Maybe it’s my looks. Maybe it’s my gender. Maybe it’s just…’ She doesn’t use the word ‘jealousy,’ but it hangs, unspoken, in the air.”

> On her future: “It’s not as though I know I’m going to be on the air until I’m 75… I don’t know how long I’m going to do this. I may want to write. I may want to work for NPR. I don’t know what I’ll do.”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!