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Couric Thought “Trying To Invigorate” Evening News Was Worth It

Katie Couric was interviewed by Dr. Gail Saltz on stage at the 92nd Street Y last night. Here are a few notable quotes from The Hollywood Reporter:

> “I’ve never really obsessed over ratings. I want to turn out a quality newscast.”

> “I knew that this was a genre that wasn’t going to be as strong as it was in the past. (But) somehow I thought it was a genre worth trying and trying to reinvigorate.”

> “People are very accustomed to their newscast playing out in a certain way.”

> “I think we’ll be able to experiment down the road.”

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.