Couric Thought “Trying To Invigorate” Evening News Was Worth It

Katie Couric was interviewed by Dr. Gail Saltz on stage at the 92nd Street Y last night. Here are a few notable quotes from The Hollywood Reporter:

> “I’ve never really obsessed over ratings. I want to turn out a quality newscast.”

> “I knew that this was a genre that wasn’t going to be as strong as it was in the past. (But) somehow I thought it was a genre worth trying and trying to reinvigorate.”

> “People are very accustomed to their newscast playing out in a certain way.”

> “I think we’ll be able to experiment down the road.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.