TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Couric Watch: Katie To CBS Would Be A “Wonderful Move For Them,” Vargas Says

The courting of Katie Couric “is emblematic of efforts by nearly every news organization — in broadcasting, cable, print and even digital — to win over a new generation that hasn’t adopted the reading and viewing habits of its parents,” Phil Rosenthal writes in Sunday’s Chicago Tribune.

“‘If CBS goes with Katie, that will be a wonderful move for them,’ said Elizabeth Vargas, who last week, paired with fellow 40-something co-anchor Bob Woodruff, officially replaced the late Peter Jennings on ABC’s World News Tonight. ‘But if they do that, they’ll probably change that show so it caters to her strengths.’”

> Jim Bell says: “We have contingencies for every possibility. We have contingencies for Matt, Ann and Al, too. You never know what could happen in this business, and you have to be ready for it.”

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!