Friday, Oct 27

Schwartz Is Losing The Couric PR War

"We're proud of the newscast. We're right on track. We're the only ones up in ratings over the past year. The other guys are down."

Those are Gil Schwartz's comments about Katie Couric's CBS Evening News, in today's NY Post.

But amid a slate of negative news stories about Couric's third place performance, Jossip writes:

"Nobody can quite figure out how Gil has managed to bungle Katie Couric's rep so badly. While the numbers may do the talking, Schwartz should be doing the spinning -- and NBC's Jeff Zucker has given him the perfect platform. The GE-mandated 700 job cuts at NBC Universal is, one would think, the perfect platform to cast the network TV spotlight entirely on the Peacock's problems. But Gil hasn't managed to do much of that, evidenced by the continued hounding of Couric."

The site adds: "We hear Katie herself is fuming over Schwartz's inabilities to put the spin in her favor." More...

Email This Post

Fill out the following information and click on the Send button in order to send this post, Schwartz Is Losing The Couric PR War, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on TVNewser >

And Now the News...About TV News
TVNewser in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

PRNewser

TVNewser

MediaJobsDaily

AgencySpy

GalleyCat

FishbowlNY

FishbowlDC

FishbowlLA

UnBeige

MobileContentToday

TVNewser Staff
Managing Editor:
Chris Ariens

Editor:
Kevin Allocca

Contributors:
Gail Shister
Alissa Krinsky


Email

Twitter

About
Anonymous Tips

  TVNewser twitter feed loading...

View twitter directly

Follow TVNewser on Twitter



Internsmall9-17.jpgIntern at TVNewser

Archives

November 2009

October 2009

September 2009

August 2009

more...


Links

Broadcasting & Cable

BuzzMachine

FTVLive

Inside Cable News

The Live Feed

Media Decoder

NewsBlues

NewscastStudio

Newslab

Romenesko

TV Barn

TV by the Numbers

TVNewsCheck

TVSpy Watercooler

TVWeek

Variety

Z on TV

Topics

ABC

Al Jazeera

BBC

Bloomberg

CBS

CNBC

CNN

FNC

Fox Biz

HDNet

HLN

MSNBC

NBC

truTV


Awards & Accolades

Cable News Wars

Couric Watch

Exclusives That Aren't

Events

Funny

Generalities

Evening News Ratings

Morning Cable Ratings

Morning Media Menu

Morning Show Ratings

Morning Show Wars

Network Newsing

Now & Then

Ratings

Revolving Door

Site Announcements

State of the News Media

Studies & Research

Sunday Shows

The Ticker

Top Stories

WebNewser

Year in Review


09/11/06

2008 Conventions

A Year Of Katrina

Bird Flu

Court Cases

Hurricane

Iraq

NAB-RTNDA

Obits

Olympics

Politics

The Pope

Questions

Supreme Court

Job Listings

Featured Listings

Executive Assistant to the President & CEO
WNYC Radio
New York, NY

Assistant to the CEO
Fast Growing Firm
New York, NY

HR Generalist
WNYC Radio
New York, NY

Account Executive - Denver
The Bump
Denver, CO

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers