Debating “The Oprah Effect”

“Now that Jennings is closing in on Williams, who has held on to the No. 1 position he inherited from Tom Brokaw, you’ll be seeing the two networks debate ‘The Oprah Effect,’” Stephen Battaglio explains on TVGuide.com. “It’s bunk,” WNT EP Jon Banner says. “Our ratings have no correlation to the ratings of Oprah Winfrey.” But NN EP Steve Capus says “that’s an insult to Oprah.” Details…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.