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Despite Sweep, New York Playoff Run Ratings Success

The New York Knicks might have tanked on the court against the Boston Celtics, but they were a slam dunk in the ratings category.

Game 4 between the Celtics-Knicks earned a 5.0 overnight rating, 9 percent higher than last year’s Sunday 3:30 p.m. game between Cleveland and Chicago. It was the highest-rated sports show of the day.

The three playoff games that were carried on MSG Network (Game 4 was an exclusive ABC telecast) averaged a 2.96 household rating, up 96 percent (1.51) from the Knicks last postseason appearance in 2004.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!