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Donny Osmond Gives Nightline a Boost

Osmond.pngLast night’s finale of Dancing with the Stars, at which Donny Osmond took home the bedazzled top prize, gave ABC’s “Nightline” a boost. The ABC News broadcast drew 5.09M Total Viewers last night, enough for first place. CBS’s “Late Show” drew 4.28M and NBC’s “Tonight Show” had 2.55M Total Viewers.

“Nightline” is also leading for the week with a Monday-Tuesday average of 4.90M to Letterman’s 4.31M and Conan’s 2.46M. (Nightline is measured for the half hour, while Late Show and Tonight are measured for the hour). The ABC News show also leads the week in the A25-54 demo with a 1.56 rating to Letterman’s 1.45 and Conan’s 1.12.

MEDIABISTRO EVENTS

Launch a Successful Social Media Campaign

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.