Early Numbers for Diane Sawyer’s ‘World News’ Debut

According to Fast Affiliate Nielsen data, ABC averaged 8.934 million Total Viewers between 6:30-7pm last night. NBC averaged 9.305 million and CBS averaged 5.946 million.

This data reflects viewing from 6:30-7:00pm. In some markets, the evening newscasts do not air at 6:30pmET/PT (5:30pmCT/MT). The national numbers released next Tuesday will be a true reflection of Sawyer’s first broadcast.

The “World News” season-to-date average is 8m Total Viewers, so if these numbers hold, Diane Sawyer‘s debut broadcast will see about a 900K viewer increase, but still second to “NBC Nightly News with Brian Williams.”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.