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Evening News Ratings: 2008-2009 Season

NBC “Nightly News” wins the 2008-2009 season in Total Viewers and the demo. This makes 13 consecutive Total Viewer wins for “Nightly.” While ABC’s “World News” and CBS’ “Evening News” each saw year-to-year decreases in Total Viewers (-363K and -103K respectively), “Nightly” actually saw a 88K increase. In a year when the two had their lowest weeks ever, the ABC and CBS newscasts posted their lowest seasons of Total Viewers since the beginning of People Meters in 1987.

Program Total Viewers A25-54 Viewers
nightly9-22.jpg 8.698M 2.599M
worldnews9-22.jpg 7.818M 2.351M
evening9-22.jpg 6.053M 1.818M
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Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.