Comcast is looking for a TV Host. see all

Evening News Ratings: 27 Million Watch During Week One of ’10

ENLogos_1.5.jpgThe three evening newscasts are starting 2010 on a high note as Brian Williams, Diane Sawyer and Katie Couric averaged a combined 27 million viewers across the first week.

NBC “Nightly News” had its best weekly average in 4 years (since Jan 2, 2006) and led #2 “World News” by 1.34M Total Viewers. Sawyer, just a few weeks into anchoring ABC’s broadcast, put up the show’s best Total Viewer numbers in 23 months and best A25-54 viewership in 11 months.

The “CBS Evening News with Katie Couric” drew over 7 million Total Viewers, which hasn’t happened in nearly a year, since the week of 2/2/09.

(Note: ABC’s average was based on four days due to the BCS National Championship)

Numbers for the week of Jan. 4:

  NBC ABC CBS
• Total Viewers: 10,740,000 9,400,000 7,100,000
• A25-54: 3,320,000 2,680,000 2,260,000
MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.