Evening News Ratings: 27 Million Watch During Week One of ’10
The three evening newscasts are starting 2010 on a high note as Brian Williams, Diane Sawyer and Katie Couric averaged a combined 27 million viewers across the first week.
NBC “Nightly News” had its best weekly average in 4 years (since Jan 2, 2006) and led #2 “World News” by 1.34M Total Viewers. Sawyer, just a few weeks into anchoring ABC’s broadcast, put up the show’s best Total Viewer numbers in 23 months and best A25-54 viewership in 11 months.
The “CBS Evening News with Katie Couric” drew over 7 million Total Viewers, which hasn’t happened in nearly a year, since the week of 2/2/09.
(Note: ABC’s average was based on four days due to the BCS National Championship)
Numbers for the week of Jan. 4:
| NBC | ABC | CBS | |
|---|---|---|---|
| • Total Viewers: | 10,740,000 | 9,400,000 | 7,100,000 |
| • A25-54: | 3,320,000 | 2,680,000 | 2,260,000 |
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Nadine Cheung
Editor, The Job Post
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