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Evening News Ratings: Week of August 11

The Beijing Olympics have helped all of NBC’s programs in the ratings, and the NBC Nightly News is no exception. The program won in both Total Viewers and the A25-54 demo, with the highest viewer average since the week of March 3.

NBC was the only network with week-to-week gains. Despite the strong numbers, the program is down 8% in Total Viewers and 12% in the demo from the 2004 Athens games. It was a big win in the demo, however, as the 45% share of the news audience by NBC was the highest ever weekly percentage (since the start of People Meters).

Total Viewers: NBC: 9,410,000 / ABC: 6,940,000 / CBS: 5,610,000

25-54 demo: NBC: 3,050,000 / ABC: 2,060,000 / CBS: 1,710,000

25-54 rating: NBC: 2.5/10 / ABC: 1.7/7 / CBS: 1.4/6

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