The Beijing Olympics have helped all of NBC’s programs in the ratings, and the NBC Nightly News is no exception. The program won in both Total Viewers and the A25-54 demo, with the highest viewer average since the week of March 3.
NBC was the only network with week-to-week gains. Despite the strong numbers, the program is down 8% in Total Viewers and 12% in the demo from the 2004 Athens games. It was a big win in the demo, however, as the 45% share of the news audience by NBC was the highest ever weekly percentage (since the start of People Meters).
Total Viewers: NBC: 9,410,000 / ABC: 6,940,000 / CBS: 5,610,000
25-54 demo: NBC: 3,050,000 / ABC: 2,060,000 / CBS: 1,710,000
25-54 rating: NBC: 2.5/10 / ABC: 1.7/7 / CBS: 1.4/6