TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of August 15

“NBC Nightly News with Brian Williams” wins the evening news race again last week, but ABC’s “World News with Diane Sawyer” closes the gap and wins two of the five nights last week — Monday and Friday. (Brian Williams anchored “Nightly” Monday-Thursday with Harry Smith in on Friday.)

“World News” had its smallest Total Viewer margin with “Nightly” in nearly 2 years (Sept. 7, 2009) and its closest A25-54 margin since Oct. 25, 2010. “World News” is up +13% compared to the same week last year.

It was also a year ago last week that the “CBS Evening News” tied its lowest watched week since records began in 1991. A year later, the Scott Pelley broadcast is up +15% in both total viewers and A25-54 viewers. The most of the three evening newscasts.

Numbers for the week of August 15:

• Total Viewers: 7,554,000 7,266,000 5,622,000
• A25-54: 2,168,000 1,958,000 1,657,000

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!