Evening News Ratings: Week of August 18

The final week of the Olympics and lead-up to the DNC saw a viewer drop-off for all three two of the three evening newscasts last week. Nightly News with Brian Williams was again the winner beating #2 World News with Charles Gibson by two million Total Viewers. The Gibson broadcast was up 5% (100,000 viewers) in the demo week-to-week.

From the week prior, World News closed the gap with Nightly News by 16% in Total Viewers and by 19% in the demo.

Total Viewers: NBC: 8,990,000 / ABC: 6,910,000 / CBS: 5,540,000

25-54 demo: NBC: 2,960,000 / ABC: 2,160,000 / CBS: 1,690,000

25-54 rating: NBC: 2.4/10 / ABC: 1.8/7 / CBS: 1.4/6

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.