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Evening News Ratings: Week of August 2

ENLogos_4.13.jpg“NBC Nightly News with Brian Williams” was the most-watched newscast again last week, but #2 “World News with Diane Sawyer” continues to close the gap — now at its smallest margin of the season. Sawyer’s broadcast was also the only evening newscast to grow week-to-week, adding 100K Total Viewers. Williams anchored his show Monday with Lester Holt filling in Tuesday-Friday.

Numbers for the week of August 2:

  NBC ABC CBS
• Total: 7,170,000 6,850,000 5,010,000
• A25-54: 2,160,000 1,900,000 1,510,000
Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.