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Evening News Ratings: Week of August 31

Last week, NBC’s “Nightly News” was most watched in Total Viewers and the A25-54 demo. Brian Williams was in California covering the wildfires for part of the week, including Wednesday evening when “Nightly” posted its best single day margin of victory since the beginning of August. Once again, ABC’s ratings for the week are based on a 4-day (Mon-Thurs) average. Charlie Gibson was out Thursday and Friday after the Wednesday announcement that he is stepping down from ABC’s “World News.”

Total Viewers: NBC: 7,620,000 / ABC: 7,150,000 / CBS: 5,440,000

A25-54 viewers: NBC: 2,150,000 / ABC: 1,970,000 / CBS: 1,470,000

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.