TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of August 6

“NBC Nightly News” leaves London with gold. During its second week broadcasting from the Summer Games, the Brian Williams newscast was up +9% in total viewers compared to the second week of the 2008 Olympics in Beijing. “Nightly” did see a drop from the first week of the London games when it drew 10.9 million viewers.

No. 2 “World News with Diane Sawyer” trailed by 3 million viewers, but “Nightly’s” week-to-week loss, may have been Sawyer’s gain as ABC grew +5% in the demo.

And while “World News” was down in both measurements compared to the same week last year, the “CBS Evening News with Scott Pelley” grew its viewership (but down slightly in the demo) vs. 2011.

  • Numbers for the week of August 6, 2012:
NBC ABC CBS
Total Viewers 9,775,000 6,775,000 5,383,000
A25-54 2,884,000 1,818,000 1,538,000
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!