TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of December 26

“NBC Nightly News with Brian Williams” ended 2011 the way it began: as the #1 evening newscasts in Total Viewers and A25-54 viewers.

“Nightly” kept a +700,000 lead on #2 ABC’s “World News with Diane Sawyer” which continues to cut its margins with the NBC program. Compared to the same week last year all three shows were down in all measurements, due to a news-filled final week of 2010 which included a blizzard.

“Nightly” and “Evening News” are based on 4-day averages (Tuesday-Friday), while “World News” is based on a 3-day average (Tuesday-Thursday).

Numbers for the week of December 26, 2011:

NBC ABC CBS
• Total Viewers: 8,706,000 7,956,000 6,159,000
• A25-54: 2,356,000 2,154,000 1,805,000
Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!