“NBC Nightly News with Brian Williams” ended 2011 the way it began: as the #1 evening newscasts in Total Viewers and A25-54 viewers.
“Nightly” kept a +700,000 lead on #2 ABC’s “World News with Diane Sawyer” which continues to cut its margins with the NBC program. Compared to the same week last year all three shows were down in all measurements, due to a news-filled final week of 2010 which included a blizzard.
“Nightly” and “Evening News” are based on 4-day averages (Tuesday-Friday), while “World News” is based on a 3-day average (Tuesday-Thursday).
Numbers for the week of December 26, 2011:
|• Total Viewers:||8,706,000||7,956,000||6,159,000|