Evening News Ratings: Week of Jan. 18

“NBC Nightly News” was the most watched newscast last week topping “ABC World News” and the “CBS Evening News.” The gap between #1 and #2 was the largest for NBC since the Beijing Olympics.

All three anchors had been in Haiti the previous week covering the aftermath of the earthquake. All three programs saw small Total Viewer decreases week-to-week. “Nightly” was the only newscast up in the demo week-to-week.

Diane Sawyer is up 6% since her start as anchor compared to the program’s season-to-date average, but the “World News” average for last week was down 7% compared to the same week in ’09.

Numbers for the week of Jan. 18:

	NBC	ABC	CBS
• Total Viewers:	10,280,000	8,510,000	6,540,000
• A25-54:	3,240,000	2,450,000	2,040,000

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.