TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of January 2

“NBC Nightly News with Brian Williams” wins the first week of 2012. But the broadcast lost a million viewers compared to the same week last year but held a million viewer lead over “World News with Diane Sawyer,” also down -450,000 viewers vs. last year.

Compared to the same week last year only the “CBS Evening News with Scott Pelley” was up in both Total Viewers and younger viewers: +5% in both measurements. #3 “Evening News” came within 89,000 viewers of #2 “World News” in the younger demo, while the ABC broadcast cut its gaps with #1 “Nightly News” -37% in Total Viewers and -23% in younger viewers. On Monday “World News” topped “Nightly News” by +560,000 viewers. ABC stations had the benefit of the Outback Bowl, which ended at 5:15pmET, as the lead-in.

“Nightly” and “World News” are based on 5-days while “Evening News” is based on a 4-day average (Tuesday-Friday).

Numbers for the week of January 2, 2012:

NBC ABC CBS
• Total Viewers: 8,900,000 7,970,000 6,646,000
• A25-54: 2,564,000 2,100,000 2,011,000
Mediabistro Course

Podcasting

PodcastingStarting July 31, learn how to develop and create your own podcast in just a a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!