Evening News Ratings: Week of July 20

Here’s welcome news for the broadcasters: week-to-week, the three evening newscasts saw an increase in both Total Viewers and younger viewers — 800,000 more Total Viewers across the three broadcasts than the prior week. NBC Nightly News with Brian Williams was #1 again, in both categories.

ABC coded Wednesday’s broadcast differently since World News only had 87% coverage due to the President’s news conference. The NBC (91%) and CBS (92%) broadcasts are included in the average.

Total Viewers: NBC: 7,640,000 / ABC: 6,780,000 / CBS: 5,460,000

A25-54 viewers: NBC: 2,290,000 / ABC: 1,920,000 / CBS: 1,570,000

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.