“NBC Nightly News with Brian Williams” began broadcasting from London mid-week last week, and it appears the show is getting an Olympics boost. “Nightly” is up +10% in Total Viewers and up +14% in younger viewers vs. the week prior and up vs. the same week last year (+6% in both measurements).
Compared to the week leading up to the Beijing games four years ago, “Nightly” improved +10% in total Viewers and +1% in younger viewers.
“Nightly” also wins the July sweep (numbers after the jump) with a nearly +600,000 viewer lead on “World News” and a 2 million lead on “Evening News.”
- Numbers for the week of July 23, 2012:
- Numbers for July 2012 Sweep: