TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of July 4

The evening news race is getting interesting. All three broadcasts were up last week in both Total Viewers and younger viewers compared to the same week last year.

“NBC Nightly News with Brian Williams” was #1 again, with #2 ABC “World News with Diane Sawyer” cutting its gaps with “Nightly” in both Total Viewers (-52% / 349,000 vs. 725,000 million) and A25-54 viewers (-4% / 374,000 vs. 390,000) compared to last year. Thursday’s “World News” was the #1 evening newscast, outperforming “Nightly” by 106,000 Total Viewers. Portions of Sawyer’s interview with Jaycee Dugard first aired on that broadcast.

And the “CBS Evening News with Scott Pelley” continues to show growth: +7% in Total Viewers and +8% in younger viewers compared to last year.

All broadcasts were based on four days (Tue-Fri) taking July 4th out of the average.

Numbers for the week of July 4:

NBC ABC CBS
• Total Viewers: 7,775,000 7,426,000 5,625,000
• A25-54: 2,315,000 1,941,000 1,735,000

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now!