TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Evening News Ratings: Week of July 4

The evening news race is getting interesting. All three broadcasts were up last week in both Total Viewers and younger viewers compared to the same week last year.

“NBC Nightly News with Brian Williams” was #1 again, with #2 ABC “World News with Diane Sawyer” cutting its gaps with “Nightly” in both Total Viewers (-52% / 349,000 vs. 725,000 million) and A25-54 viewers (-4% / 374,000 vs. 390,000) compared to last year. Thursday’s “World News” was the #1 evening newscast, outperforming “Nightly” by 106,000 Total Viewers. Portions of Sawyer’s interview with Jaycee Dugard first aired on that broadcast.

And the “CBS Evening News with Scott Pelley” continues to show growth: +7% in Total Viewers and +8% in younger viewers compared to last year.

All broadcasts were based on four days (Tue-Fri) taking July 4th out of the average.

Numbers for the week of July 4:

NBC ABC CBS
• Total Viewers: 7,775,000 7,426,000 5,625,000
• A25-54: 2,315,000 1,941,000 1,735,000

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.