TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Evening News Ratings: Week of June 4

Just as the cable news channels are seeing a lull in viewership, so too are the three evening newscasts. “NBC Nightly News with Brian Williams,” ABC’s “World News with Diane Sawyer, “CBS Evening News with Scott Pelley” have all shed viewers from the same period in 2011.

NBC, which holds +830,000 viewer lead on ABC, is down -8% in total viewers and down -14% in younger viewers; “World News” is down -5% and down -11%; and CBS, which saw Scott Pelley take over as anchor at this time last years, is down -9% and -8%, respectively.

  • Numbers for the week of June 4, 2012:
NBC ABC CBS
Total Viewers 7,540,000 6,706,000 5,227,000
A25-54 2,052,000 1,703,000 1,517,000
Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!