The Sawyer broadcast has seen increases in 11 of the last 12 weeks in total viewers and has cut its year-to-year margins with “NBC Nightly News with Brian Williams” among both Total Viewers (-56% – 525,000 vs. 1.20 million) and A25-54 viewers (-69% – 146,000 vs. 467,000).
Once again, “Nightly” was the clear winner in both categories for the week, showing +1% total viewer growth, but down -7% in younger viewers.
“CBS Evening News with Scott Pelley” also saw growth compared to last year: +10% in total viewers and +4% in younger viewers.
“CBS Evening News” aired with low coverage and was broken out on Thursday and Friday due to NCAA Basketball. Ratings for both days were excluded from the average.
Numbers for the week of March 18, 2013:
|• Total Viewers:||8,372,000||7,847,000||6,621,000|