TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

FBN Ratings: Two Demo Wins, But Nothing To Celebrate

FBN_4.21.jpg

Exclusive: TVNewser has learned Fox Business Network has shown some signs of life, recently. The network’s 8pmET offering, The Dave Ramsey Show, has topped business news competitor CNBC twice in the A25-54 demo. Ramsey topped a Fast Money re-air on March 26 (41K v. 28K) and beat High Net Worth on April 11 (52K v. 38K). Granted, this is only two hours of FBN’s approximately 2,200 hours of programming since launch on Oct. 15, but it comes despite CNBC’s 55 million household advantage. The CNBC programs topped Ramsey in Total Viewers on those nights.

TVNewser was given access to the data as part of our examination of the six-month-old network’s ratings (more on that in our next post). We’ve learned FBN is not exactly celebrating the wins as the channel still does not trust the accuracy of the Nielsen data.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!