Feb. #’s: 3 Months of Mad Money Declines

Ratings data suggests that the bloom might be off the rose for CNBC’s Mad Money with Jim Cramer. February marked the third consecutive month of ratings losses year-to-year.

In December, Mad Money averaged 174,000 total viewers, down 23 percent from Dec. ’05; In January, it averaged 219,000 viewers, down 10 percent from Jan. ’06; and in February, it averaged 225,000 viewers, down 25 percent from Feb. ’06.

In the 25-54 demo, Cramer was down 35 percent in February compared to the year-ago (72,000 demo vs. 111,000). Notably, Mad Money’s 5pm lead-in, Kudlow & Co., was up 22 percent in the demo vs. last Feb… Larry Kudlow had more demo viewers than Cramer.

> Update: 2:06pm: The 6pm broadcast of Mad Money “has been up from prior month in total viewers 2+ for each of the last 2 months,” a CNBC insider responds. Also, “February 2007 was the best month for Mad Money 6PM since May 2006.”

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