TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

First Week of Haiti : Cable Ratings Breakout

Here’s a quick TVNewser examination of the ratings since the first full day of coverage of the earthquake in Haiti, Wednesday, Jan. 13, and since.

• Total day averages for Wednesday 1/13 – Tuesday 1/19

Total Viewers 1.487M 875k 399k 298k
A25-54 demo 421k 317k 121k 130k

• Primetime averages for Wednesday 1/13 – Tuesday 1/19

Total Viewers 2.970M 1.256M 762k 507k
A25-54 demo 835k 459k 234k 168k

More info:

• These averages also factor in a second major story: the Senate special election in Massachusetts. An event that drew big ratings for Fox News as evidenced in the charts below.

• In primetime, MSNBC’s “doc block” programming the weekend prior outperformed this weekend’s live Haiti coverage: 345k total viewers (168k demo) vs 269k total viewers (84 demo).

Anderson Cooper‘s show at 10pm averaged 1.266 million total viewers (1/12-1/19) and 495k in the demo. It was CNN’s highest rated show in the demo over that time period and second in total viewers to “Larry King Live,” which averaged 1.293 million.

• Here’s are graphical breakdowns of each total day’s ratings for the four cable networks (starting last Tuesday for comparison):


Demo after the jump.


Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now!