“FNC Ad Revenue Modest, Net May Not Grab Top Renewal Rates” –Merrill

“A new report projects that Fox News Channel’s ad revenue will grow only 4 percent a year through 2010,” MediaPost reports. “Ad revenue pegged at $421 million for 2006 would increase to $502 million in four years, according to Merrill Lynch’s influential analyst Jessica Reif Cohen.”

More: “The Merrill Lynch report also cast some doubt on whether FNC will be able to garner $1 per sub a month in renewal negotiations with cable and satellite operators, although the Wall Street firm said an increase to .$50 would be a success.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.