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“FNC Ad Revenue Modest, Net May Not Grab Top Renewal Rates” –Merrill

“A new report projects that Fox News Channel’s ad revenue will grow only 4 percent a year through 2010,” MediaPost reports. “Ad revenue pegged at $421 million for 2006 would increase to $502 million in four years, according to Merrill Lynch’s influential analyst Jessica Reif Cohen.”

More: “The Merrill Lynch report also cast some doubt on whether FNC will be able to garner $1 per sub a month in renewal negotiations with cable and satellite operators, although the Wall Street firm said an increase to .$50 would be a success.”

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!