Fox News Anchor Has Ron Burgundy Moment

FoxAnchor052810.bmp When will television news anchors ever learn? Just because it is on the TelePrompTer does not mean you should say it. Read the words first.

HuffPost’s Danny Shea has the video of Fox News’ Clayton Morris calling himself Steve Doocytwice. Morris was taping the Fox Flash web feature for “Fox & Friends” when he made the rather serious error of calling himself the wrong name.

The worst part? After the embarrassment of actually saying what he said, Shea reports that Fox News execs “didn’t find it amusing.”

And why would they, there is absolutely nothing funny about this story. For TVNewser, this is Steve Doocy…

Update: Apparently Morris was not reading from a TelePrompTer but was making a “hilarious” joke. What a laugh riot.

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