TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

From Old Media to New, NBC News’ Digital Guru Keeps A Foot in Both

webnewserCES_12.30.jpgNBC News’s VP of digital media Mark Lukasiewicz is an old media executive who’s made the leap to new media. We wanted to know how he did it.

We caught up with “Luk” this afternoon in NBC’s massive CES booth, just after Nancy O’Dell had taped inserts for tonight’s Access Hollywood, and while Maria Bartiromo anchored Closing Bell on CNBC, and as a Universal Pictures movie trailer played in a giant LCD monitor, and attendees experimented with the Microsoft Surface and bloggers filled a lounge set up just for them. It’s that big.

We asked Lukasiewicz about making the move to digital and why NBCU stays committed to a presence at CES despite cutbacks at the company.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!