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From Trent Reznor to Tony Hawk: Help Pouring in for Eric De La Cruz

dlcruz_5-27.jpgFormer CNN anchor Veronica De La Cruz‘s mission to save her brother’s life has picked up tremendous steam from when we last wrote about it.

De La Cruz’s brother, Eric, is fighting for his life while awaiting a heart transplant. As she began asking for donations through her Twitter account and Website the response began to grow.

Celebrities from Trent Reznor of Nine Inch Nails to Tony Hawk have picked up the cause, as have thousands others now on Twitter and elsewhere. You can find more information, and donate, here and here.

Last week there had been approximately $5,000 raised. Two hours ago, Reznor tweeted: “Money raised for #ERIC as of Wed AM: $858,628.30.”

Click continued to see a KTNV-TV news report from last week on De La Cruz…


Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.