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GE, Microsoft Considered Dow Jones Bid

“General Electric Co. and Microsoft Corp. were in discussions in recent weeks to combine Dow Jones & Co. with some portions of GE’s NBC Universal, parrying a bid by News Corp., but the two sides couldn’t reach an agreement,” Monday’e WSJ reveals.

The two companies’ last television partnership resulted in MSNBC. “GE’s interest shows that it is wrestling with how to confront News Corp.’s fledgling business-news channel,” the story continues…

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!