February Ratings: The Write-Ups
• Portfolio's Jeff Bercovici takes a closer look at CNBC's demo ratings, which saw major drops despite gains in Total Viewers. Bercovici quotes Horizon Media's director of research, Brad Adgate, who says, "Deals are done on demos, not households, so they would prefer a strong adults 25-54 rating more than practically any other number." Adgate adds, "It could just be something within the Nielsen sample." • TVDecoder's Brian Stelter and Matea Gold in the LA Times focus on the rare CNN prime time demo victory. Email This Post |
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