GMA Coat Drive: 38,000 And Counting

As of yesterday morning, Good Morning America’s Warm Coats and Warm Hearts Drive had collected more than 38,000 coats. The Drive is a partnership of Burlington Coat Factory and the non-profit group One Warm Coat; donated items are to go to various charitable agencies and then distributed to people in need, free of charge.

The drive continues until January 31, 2008, with new and gently-used coats accepted at Burlington Coat Factory stores in the U.S., as well as outside GMA’s Times Square studios.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.