As we have noted, ABC’s “Good Morning America” topped NBC’s “Today” in both total viewers and adults 25-54 Monday and Tuesday. That trend continued on Wednesday, with the ABC morning program handily topping NBC in both total and demo viewers, according to Nielsen Fast Affiliate data.
For the week so far, “GMA” is topping “Today” in total viewers by 360,000, and in the demo by 40,000. “GMA” has been see-sawing with “Today” in total viewers over the last few months, but the NBC morning program has held on to its demo lead, at least for now. Final numbers will be in next Thursday, July 19.
Because this is Savannah Guthrie‘s first official week as co-host of the morning program, the shows are under extra scrutiny. The New York Daily News spoke to “Today” EP Jim Bell about the ratings this week:
Jim Bell, executive producer of “Today,” said he isn’t concerned: “We’ve had three great shows this week,” he said Wednesday, “and we couldn’t be happier with the new ‘Today’ team.”
“After more than 60 years, we aren’t in the business of making any conclusions after two days of unofficial numbers.”