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Gymnast Alicia Sacramone Signs Endorsement Deal with Under Armour

Gymnast Alicia Sacramone has signed with Under Armour sports apparel, becoming the first gymnast to land an endorsement deal with the Baltimore, MD-based outfit. Sacramone, a member of the silver medal-winning U.S. Olympic team in 2008, is one of the most successful gymnasts in U.S. history and is currently tied for the highest career tally of World Championship medals for American gymnasts, including three golds, four silvers and two bronzes. She has been named USA Gymnastics’ Sportswoman of the Year four times.

“Alicia’s commitment to training and her determination to perform at the highest level makes her an inspiration to young athletes across the world and an ideal fit for the Under Armour Brand,” said Tori Hanna, director of women’s sports marketing for Under Armour. “While her numerous medals and accolades are a clear reflection of her talent, it is her indomitable spirit that sets her apart as a natural choice to become the first Under Armour athlete on the gymnastics floor.”

Sacramone joins other athletes who have signed with Under Armour, including swimmer Michael Phelps, skier Lindsey Vonn, women’s soccer player Lauren Cheney and New England Patriots quarterback Tom Brady.

“I’m honored to join the Under Armour family, as Under Armour’s emphasis on training and its dedication to the next generation of athletes aligns perfectly with my core values,” said Sacramone. “I’ve always admired Under Armour apparel for its performance and style and now, to get the chance to work alongside such a high caliber of world champion athletes, it’s just an unbelievable opportunity.”

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