TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

HLN Prime: The Costs Of Success

In the NYDN, Phyllis Furman sums up Nancy Grace’s HLN success: “Insiders note that CNN spared no expense on a massive marketing campaign touting the new Headline News prime-time. CNN Headline News chief Ken Jautz wouldn’t discuss numbers but said the Headline News revamp took ‘a sizable investment. It’s great to have a strong start.’”

> CNN sales chief Greg D’Alba says “there will be a heck of a lot more demand for Headline News.”

> “They are spending a lot more to produce the new prime versus the old stuff,” an e-mailer says. “They are spending roughly 3 times the money per pair of eyeballs than they were in FY04.”

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!