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HLN Prime: The Costs Of Success

In the NYDN, Phyllis Furman sums up Nancy Grace’s HLN success: “Insiders note that CNN spared no expense on a massive marketing campaign touting the new Headline News prime-time. CNN Headline News chief Ken Jautz wouldn’t discuss numbers but said the Headline News revamp took ‘a sizable investment. It’s great to have a strong start.’”

> CNN sales chief Greg D’Alba says “there will be a heck of a lot more demand for Headline News.”

> “They are spending a lot more to produce the new prime versus the old stuff,” an e-mailer says. “They are spending roughly 3 times the money per pair of eyeballs than they were in FY04.”

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Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!