How the Non-Truce is Benefiting Both FNC & MSNBC… But Mostly FNC

The LATimes’ Matea Gold updates what the two-week old non-truce between FNC and MSNBC has meant for ratings:

The renewed feud appears to have benefited O’Reilly, whose show “The O’Reilly Factor” averaged nearly 3.5 million viewers between Aug. 3 and 13, the nine days following the news of the supposed truce. That’s 7% higher than his average viewership so far this year and 12% more than his average this quarter, which began June 29. He also recorded more than a million viewers in the key 25- to 54-year-old demographic twice last week, his largest showings among that age group this year.

“Countdown With Keith Olbermann” pulled in an average of 1.17 million viewers between Aug. 3 and 13, down 4% from his year-to-date average but up 13% for the quarter.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.