How ‘Today’ Boosts Musicians’ Careers

“When the right artist plays the right show at the right time, spikes of 50%-150% in sales can be typical,” Billboard Magazine reports in a cover story subtitled “Programs like ‘Today’ boost musicians’ careers.”

The story describes “how Today was an important part of launching the career” of KT Tunstall. She performed in Jim Bell‘s office, impressed the staff, and two days later she was booked on Today.

“It put her in the public’s consciousness,” SB Management’s Simon Banks says. “The exposure was incredible…”