TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Is CNBC Learning To Promote Its Talent?

A CNBC insider writes to TVNewser: “In NYC, there are two big billboards on the West Side Highway: One is for Fox News and the other is for CNBC. Fox has the faces of its stars on theirs — practically the entire team; but for MONTHS, all CNBC has had up there is some vague slogan on a blue background about how ‘Greed is bad but capitalism is great.’ Obviously, Fox promotes its people, while CNBC is promoting ‘the markets.’”

But last week CNBC had a big photo shoot with the new Squawk Box team at the network’s NJ headquarters. “They had all the talent in the CNBC entryway,” the insider says. “They had the photographer way up on a ladder so the talent were looking up at the camera, exactly how Fox has their ‘team photo’ shot. Here’s who was there: Mark Haines, Joe Kernen, David Faber, Charles Gasparino, Carl Quintanilla, Becky Quick, and Erin Burnett.

It was obvious to just about anyone who walked by the shoot that they were trying to imitate what Ailes had his own talent do. I don’t know whether it’ll end up on the CNBC billboard, but is this a watershed moment? That already CNBC is trying to imitate Fox before Fox begins its own business channel?”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!