TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

It's ESPN's World. We're All Just Living in it.

In what’s otherwise another ranty, raving column, Phil Mushnick makes a nice catch:

Can’t make this stuff up, continued: ESPN’s website last week, in a lead paragraph, gave ESPN full credit for breaking the story that the Yankees have extended Cliff Lee an extra seventh year on their offer. In the third paragraph, this appeared: “SI.com first reported that the Yankees added a seventh year to their offer.”

In a sense, at least the Worldwide Leader bothered to give another outlet credit instead of just stealing it outright. Given the focus on the story – and the importance of SI.com – they probably couldn’t get away with snagging the credit for themselves. On the other hand, ESPN seems to get worse and worse as they gain more power. Maybe that book will change something?

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!