Jan. #’s: Imus Up 47 Percent In Viewers

I found this little nugget at the end of Variety’s ratings recap:

“MSNBC’s little-noticed morning host Don Imus grew 47% in total viewers, edging CNN’s American Morning 356,000 to 355,000.”

Is CNN’s morning news emphasis working?

> Also: Fox & Friends was down significantly year-over-year. In Jan. 2006, the show averaged 950,000 total viewers with 347,000 in the demo; in Jan. 2007, it averaged 760,000 with 297,000 in the demo…

> Update: American Morning is down 22 percent in total viewers and down 10 percent in the demo versus last year. AM is 380,000 viewers behind F&F…

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.