TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Jay Leno’s Primetime Show Will End in February

Jay Leno‘s primetime show will end on February 12 with the start of the Winter Olympics, according to the AP.

NBC wants Leno at 11:35pm and Conan O’Brien and Jimmy Fallon to move thirty minutes back, but “that’s not a done deal.” It seems that the affiliates did play a major role:

[NBC Uiversal TV Entertainment Chairman Jeff] Gaspin said despite lower ratings for NBC at 10 p.m. compared with last year, the network was making money off the show.

But affiliates were upset that the show was leading fewer viewers into their late news programs, costing them significant advertising revenue. Some affiliates told NBC in December they would go public soon about their complaints if a change wasn’t made, or even take Leno’s show off the air.

> Previously: Leno, Conan, ‘Nightline’ and the Late-Night Ratings

> More: FNC reported the Leno news at 1:21pmET, HLN at 1:42pm. CNN and MSNBC have not yet reported it (as of 2:45pmET).

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!