Joran Van Der Sloot Gives Primetime Its Largest Audience In Nearly Three Years

Yesterday on HLN’s Showbiz Tonight, I expressed some surprise that viewers were still fascinated by the Natalee Holloway disappearance. But once again, here’s more proof that they can’t get enough of the case:

Chris Cuomo‘s exclusive interview with Joran Van Der Sloot on ABC’s Primetime Thursday night delivered the program’s largest audience in nearly three years. The broadcast averaged 12.4 million total viewers. The newsmagazine’s 4.4 rating in the 18-49 demo beat CBS’s 3.8…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.