“It’s not like men are unwelcome, but when a rerun of Lou Dobbs‘ CNN show fell flat in Behar’s soon-to-be time slot, HLN yanked him this summer for Velez-Mitchell.”
Conway Cliff, the former EP of Velez-Mitchell’s program, is now overseeing Behar’s show. He says the predominance of female hosts is “sort of a happy coincidence…It happened organically.”
It’s all part of HLN’s overall programming evolution from a “wheel of half-hour newscasts”, as Bauder says, to its current hybrid of personality-driven shows followed by daytime headlines and evening opinion programs. “It was a big risk,” EVP of CNN Worldwide Ken Jautz tells Bauder. “It paid off, and it probably paid off better than I expected.”
- Q3 2014 Ratings: HLN #3 in Total Day Demo
- August 2014 Ratings: HLN Up Double Digits, #3 in Total Day Demo
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